ATLAS is the solution to complete and balanced soil nutrition.
By providing growers with high-quality fortified organic fertilizers and expert consulting services, we promote synergy between soil health and plant vitality thus optimising the biological process of growing crops.
Atlas Organic Fertilizers was started in 1966 by Hans Rudolf Benecke.
“It was ahead of its Time.” – Hans Christian Benecke.
In an era when the environment came second, it was a challenge to convince farmers to use a more expensive fertilizer which ticked all the boxes regarding balance nutrition, sustainability and soil health.
Thanks to the biological farming revolution, Atlas has found its place in the conservation farmers stable. These days farmers first ask the correct questions and then weigh up the cost/benefit ratio. Questions like, “Does this fertilizer rehabilitate degraded soils?”, or “Will my children be able to farm on this land because of my sustainability goals?” are simple to answer – “YES!”
If you look around you will find plenty of great farmers who have used Atlas for many a year.
Since 1966 and going stronger than ever.
HISTORY
WHAT OUR BRAND STANDS FOR
Our Values
WE BELIEVE THAT STANDING FOR STRONG VALUES STRENGTHEN US AS A BRAND AS PROFESSIONALS IN THE INDUSTRY
Our recommendations are always made with the farmers’ best interests in mind. Trust in our advice and products is something we value and are proud of. The relationships we have built with our growers over the last 50 years stand testament to this.
Always deliver on what we promise thus building long-term relationships while supporting our clients throughout the process
Empower our dependents by sharing our experience and understanding of what is best.
Always delivering on the expectations and empower our colleagues and growers by sharing our experience and understanding of what is best.
Our products and practices are founded on the philosophy of biological sustainability. The integration of mineral inputs with biological elements promotes beneficial biodiversity rather than sterile farming environments.
We are highly conscious of the importance of healthy soil in an ecosystem and therefore promote farming practices that are in synergy with the environment. Our product is a complete, balanced, biological nutrition solution.
Our team
Atlas makes it convenient wherever you are. We have consultants across the country and in to Africa
Dirk Laubscher
SPECIALITY CROPS
Maize, Popcorn, Wheat, Barley, Oats, Sunflowers, Peanuts, Pecans, Lucerne and Pastures, Soya, Potatoes, Beet, Cabbage, Butternut, Onions, Carrots.
+27 82 315 4692
atlasdirk1@gmail.com
Henk Kuperus
Avocado, Macadamia, Banana Sugarcane Litchee Ginger Mango Citrus General veggies
+27 82 446 4769
henk@grongeelewe.co.za
Rossouw Olivier
SPECIALITY CROPS
Row Crops, Pecans and Vines
+27768509196
atlas.olivier@gmail.com
Hanno Smit
SPECIALITY CROPS
Deciduous fruit, Citrus, Vines, Wheat, Onions, Canola, Potatoes, Vegetables, Lucerne, Pastures
+27 83 456 1661
Andre Smith
Management Development (GIBS) 2003
SPECIALITY CROPS
Potatoes, Row Crops, Citrus
+27 82 893 2785
asmith@tzaneen.co.za
Atlas Across Africa
Get in touch with an Agronomist in your area.
Western Cape
Wellington: Rhino Agrivantage
+27 21 975 4633 | info@rhinoagrivantage.co.za
Overberg: Pete Stuart
+27 82 834 6487
Southern Cape: Green Pastures
Hanno Maritz +27 76 730 7102
Eastern Cape: Nexus AG
Pieter Peacock +27 82 552 8848
Botswana
Paul Benecke: +27 79 448 0281 | paul@atlasorganic.co.za
Namibia
Rossouw Olivier: +27 76 850 9196 | atlas.olivier@gmail.com
Zambia
African Amalgamated Agricultural Agencies
Dave +260 97 777 0534 | Jen +260 96 877 6540 | jenny@aaaazambia.com